Input cxm subgroup

We are the voice of the customer
We know the CX strategy and brand strategy
We have an eye for the voice of the employee
We know the customer touch points
To drill it all down to individual customer needs
Have the expert view on customer journeys at which touch point do you want to hyperpersonalize
Design hyper personal journeys
Combine customer feedback and all the behavioral data we have of the customer
For example, use it all to collect customer feedback
To manage the feedback loop